ABOUT US

At NYUS, we believe that healthy hair has the power to change more than just looks, it can transform confidence, self-esteem, and the way you show up in the world.

We are a group of passionate partners who, like many, faced challenging times during the pandemic. It was in that moment that we realized something powerful: when people could no longer hide behind salon visits, their real hair showed its struggles. With the expertise of our trichologist and the determination to make a difference, NYUS was born, with a clear mission: to repair, protect, and celebrate every strand of hair, one head at a time.

Our journey began with a single product, the Hair Treatment, designed to restore health and shine to damaged hair. Today, we proudly offer a complete line of five products developed in one of the world’s leading capillary laboratories, EUROSTYLE—crafted with advanced science, natural ingredients, and a deep respect for your wellbeing. From heat protectants to purple masks, each formula is free of parabens, sulfates, and formaldehyde, FDA-approved, and created to work on all hair types.

But more than selling products, we sell solutions. Solutions for the woman who straightens or colors her hair, for the man who wants his confidence back, for anyone who believes their hair deserves better. With offices and warehouses in the U.S. and Colombia, and a growing community of consultants, we’re bringing this vision to life across borders.

We are selling because we know what it feels like to struggle with hair that doesn’t reflect who you are. And we want to give back the control, the shine, and the confidence that comes with healthy hair. For us, this is more than business, it’s a way of caring for people, helping them reclaim their identity, and empowering them to feel their best, every single day.

This is who we are. This is NYUS.